I have often wondered why, if Crème de la Mer is so effective, no one has come up with a similar, affordable, alternative. Someone finally has. It's called Crème du Loch and has been developed by UK-based skincare experts using active, anti-ageing ingredients including kelp extract from the lochs of Scotland, hence the name. I love this cream, it's really moisturising without being greasy, has a lovely consistency and makes my skin glow. The packaging is reassuringly simple, which tells me that unlike it's posh and pricey namesake, what you're paying for here is what's inside.
VALUE FOR MONEY: 4/5
BEAUTY OR BEAST: Beauty
Crème du Loch, £49, available at